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Monday, July 19, 2004

A sermon with a shot of Starbucks
 
"The cafe advances the church's mission of creating a more intimate feel in a setting where more than 3,000 flock to worship on Sunday mornings. The brew also stimulates conversation and might spur a few to reach for the Good Book, said pastor Steve Madsen."
 
This is just weird. Starbucks in a Church? Have they gone mad?
 
I for sure will not try to convince our local Catholic priest to set up a "Tarrazu Cafe" by the Altar. Definitely some things cannot be mixed, and faith and Starbucks are among them!
 

posted by Jorge @ 9:55 PM

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Because of so much rain pouring down the valley,  and in order to avoid some "ojo de gallo" outbreaks in the gourmet costa rica coffee leaves, we started to prun the shade trees, just to give some more light to the trees during the morning. Also, the cutted shade tree leaves and branches will give some great organic fertilizer when it decomposes.

posted by Jorge @ 9:50 PM

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Do you know what you're drinking?
Coffee drinks are packed with calories, fat
 
Interesting article. With so many coffee origins and vendors, I think you will get more than coffee in your cup. How about molasses, peanuts, insects etc. ! Thats what you get when you pay for cheap coffee and donīt ask questions about origing and who is behind the pound of coffee you are bying.
If you want to learn more about gourmet coffee visit our http://www.tarrazucafe.com or buy directly from us via our reseller program

posted by Jorge @ 9:32 PM

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In 1997, Vermont-based ForesTrade, Inc. initiated a unique partnership with local coffee farmers in the Takengon Gayo Highlands of Aceh, Sumatra and a local coffee processor CV Trimaju, also located in Aceh.
 
Interesting... I will love to read a weblog from a farmer in the Gayo Mountain. Perhaps we can even share knowledge in coffee farming and techniques.  I will settle with exchange some nice Tarrazu pictures with some of their mountain coffee farms.  All coffee lands has its uniqueness I will be really nice to appreciate Gayo mountain panoramic views.
 

posted by Jorge @ 9:32 PM

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We bought some coffee plants from a nursery and today my brother planted it. It is kind of late for re-planting the trees but hopefully the september and October rains will give the little coffee plants enough strengh to survive the dry season.  Rain showers are unpredictable these days. The other day I was with some American friends in a coffee field in Santa Maria and started raining at 11 a.m. We had to run to the car and a nearby shelter.  I loved the way rain started to pour down the highland to where we were, and the view of the San Marcos down the  Tarrazu valley was just amazing. I hope Cal will send us the pictures he and his dad took and will be glad to post it here your all of you to enjoy.
 
 

posted by Jorge @ 9:25 PM

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More teens drinking coffee!
Coffee used to be considered an adult beverage, but no more.
 
 
Brown started researching specialty coffees in the early 1980s, when she lived in Austin, Texas, and could see the gourmet coffee trend was just beginning.

Today, Brown says, "Coffeehouses are a meeting place for everyone, not just kids." The neutral ground of a coffee shop has made it a modern-day public square.
 

posted by Jorge @ 9:22 PM

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"According to the Washington, D.C.-based National Coffee Association, a survey found that 56 percent of U.S. citizens older than 18 drank gourmet coffee beverages at some point in the last year. Daily drinking of speciality coffees jumped from 12 percent last year to 16 percent this year."
 
It seems there are more opportunities than ever to profit from gourmet coffee. Take advantage of our Costa Rica coffee reseller program, click here

posted by Jorge @ 9:17 PM

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The National Coffee Association in 1999 found that 29 million Americans drank gourmet coffee beverages daily, often for the caffeine boost"
 
Wow! thatīs something. Wonder how many of them realize where the coffee originates or how hard it is to harvest a pound of gourmet coffee. Some research is needed to bridge that knowledge gap.

posted by Jorge @ 9:13 PM

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"Starbucks Coffee Co., in partnership with Conservation International, an international NGO based in Washington, has developed purchasing standards pertaining to environmental conservation and worker livelihood. The specialty coffee company now buys beans only from growers that meet these standards."
 
Why donīt they stop that "environmentally friendly" crap? I would really love to post in this blog some "nice" pictures of some Costa Rican Rivers and wastelands being contaminated by Starbucks middlemen and Starbucks-supported companies.  And what about the fly infested Costa Rican Towns when the harvest comes? Why doesnīt starbucks invest a little money in preventing the health problems that most of its green coffee providers cause?
 
 

posted by Jorge @ 9:05 PM

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ownership of the coffee shop is a dream come true. "I've always wanted to own my own business,"
 
Easy said than done, Coffee farming down here is always a struggle. Surviving at low margins is an art, and staying in businness is an everyday challenge, but I really really love the coffee farming and the trade. I most likely wonīt be the next Bill Gates but I am sure I live a better life than him!

posted by Jorge @ 8:59 PM

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Over the past five years, the number of gourmet coffee drinkers has risen from 7 million to 27 million, an astounding gain.
 
As gourmet coffee continues to break into the mainstream consumer audience, and the interest in working from home in a downsized corporate job market also grows,  New Coffee reseller  Opportunities Created for Home Business Entrepreneurs are here!

posted by Jorge @ 8:52 PM

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"Sean's father suggested gourmet coffee. A friend introduced them to Alfred Peet, the legendary 80-something founder of Peet's Coffee and Teas. Peet showed them his operation and shared his decades of wisdom. Next came a research trip to California, where Sean and Roxanne visited coffee outlets. "
 
This is a great success story, and it is not precisely Starbuckīs . Too bad the are not selling our Costa Rica coffee from Tarrazu!

posted by Jorge @ 8:48 PM

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"The idea is catching on slowly. Starbucks has sold Fair Trade coffee in small quantities since 2000, and says it pays at least $1.20 per pound for the rest of its beans. And late last year Procter & Gamble agreed to sell Fair Trade coffee wholesale through its specialty division, Millstone."
 
Big Deal, donīt they realize 1.2 per pound isnīt enough for a decent life? At 1.2 per pound we are only able to afford some tortillas and a bunch of beans. Meanwhile, Starbucks shareholders are getting brand new cars and houses thanks to all our sweat and backpains caused by the hard labor at the coffee fields. 

posted by Jorge @ 8:42 PM

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Both Sean and Darren believe strongly in paying a fair price for the beans grown by farmers in Mexico, Costa Rica,
 
It is sometimes confusing when people use the "fair price" term.  Is it for the coffee worker, the coffee farmer or the middleman. How much is fair for the farmers? It is a tough question that nobody wants to answer.

posted by Jorge @ 8:37 PM

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